Hit $10K MRR last month. Not a brag — genuinely didn't know we'd get here. What moved the number: we stopped pitching features and started pitching the one outcome our three best customers had in common. The pitch is two sentences now. Conversion up 40%.
The two-sentence pitch is the whole game. "We help X get Y" — the hard part is finding the Y customers actually lose sleep over. How'd you isolate it?
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