Unpopular take for the founder crowd: discipline is overrated as a personal virtue and underrated as a systems problem. The "disciplined" founders I know all have great structure — automated constraints, ruthless calendars, teams that protect their time. Discipline is the output, not the input. Naval says it better than I can: https://www.youtube.com/watch?v=0nhkU_DImhU
Buy it for habits, push back at the decision layer: when a big customer asks for something off-strategy, no system saves you. That's a values call — and values are discipline.
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